Case Study: How Accountability Leveraged Skilled VAs

Accountability enhanced productivity and streamlined operations by hiring 6 skilled virtual assistants. From administrative support to client management, these VAs allowed the team to focus on growth and strategy. Discover how Accountability leveraged virtual staffing to boost efficiency, cut costs, and achieve sustainable business success.

About the Client

Accountability (www.counta.com) is a global growth platform operating at the intersection of marketing and advertising, helping businesses scale smarter and faster. With a focus on sustainable expansion, Counta partners with brands worldwide to deliver strategies that amplify market presence while maintaining exceptional customer experiences. Their mission is to empower businesses with the right capabilities, talent, and technology to drive measurable growth and long-term success.

The Challenge/Problem

As Counta entered a period of hypergrowth, they faced the challenge of balancing rapid expansion with consistent brand excellence. Their leadership team needed to scale outbound prospecting, strengthen social engagement, and ensure that customer support remained responsive and reliable across time zones. Handling demand generation while maintaining an exceptional customer experience required additional resources and specialized expertise that could integrate seamlessly with their internal teams.

How our staff helped resolve that challenge

Realynk Assistants partnered with Counta as a strategic growth extension of their team. Initially engaged to enhance sales enablement through outbound prospecting and social engagement, Realynk’s virtual assistants quickly proved their impact. The partnership expanded to include “follow-the-sun” customer support and specialized marketing talent, ensuring timely responses, on-brand interactions, and consistent customer-focused communication. By aligning with Counta’s urgency and professionalism, Realynk enabled their growth engine to run faster, smoother, and more efficiently.

The Results

Through this partnership, Counta achieved measurable growth and long-term benefits:

  • Accelerated digital growth – A sustained increase in website traffic and demo request conversions.

  • Market-leading social presence – Consistently ranking in the top three across major platforms, boosting brand equity.

  • Enhanced customer advocacy – Faster, sharper responses elevated customer experiences and cultivated a loyal community of brand promoters.

Realynk Assistants proved to be an intentional, strategic growth partner for Counta—strengthening their capabilities, amplifying market leadership, and enabling confident expansion across industries worldwide.

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Here are the simple steps to start working with a Realynker:

Fill out the form to book a call with us

Schedule a brief call with our team to discuss your specific needs. We will tailor a solution that perfectly aligns with your goals.

Interview candidates

You will receive detailed resumes, including their work history, proficiency in relevant software, and voice samples, to help you make an informed decision.

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Once you were able to pick a candidate, we will onboard your VA and have them sign an NDA so you can start working with them in less than 1 week.

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Frequently asked questions

What is your policy on candidate replacements if they don't meet my expectations?

We have provisions for FREE replacements if a placed candidate does not meet your expectations. We aim for your complete satisfaction.

Will Realynk provide tools needed for my business?

Realynk can offer recommendations and guidance on tools and software that may enhance your experience in managing virtual staffing services.

However, it's important to note that all client-related tools, including project management software, communication platforms, and any other specific tools, should be provided and managed by our partner clients.

We can collaborate with you to ensure that our virtual staffing seamlessly integrates with your preferred tools and systems for effective communication and project management.

What are your billing terms and payment methods?

Our billing terms and accepted payment methods are outlined in our billing agreements. We typically accept bank transfers, ACH, Paypal, and other secure methods.

Do you bill hourly or monthly basis?

We bill monthly in advance for our services. This means that you will receive an invoice at the beginning of each month for the upcoming month's services.

Advance billing allows smooth and uninterrupted service delivery, ensuring that your virtual staffing needs are met without any disruptions.

It also provides you with clarity regarding the upcoming month's costs from the outset, making financial planning more straightforward.

What is your policy on data security and confidentiality?

Our Realynkers signed an NDA before they can work for our clients.

The Philippines is also covered by the Data Privacy Act, which is equivalent to HIPAA in the US.

Will I be directly working with my virtual staff, or is there an intermediary?

Yes, you will directly collaborate with your virtual staff. Our aim is to foster a direct and productive working relationship between you and your virtual staff.

However, we also have a dedicated support team in place to address any questions, concerns, or additional assistance you may require.

Our support team is here to ensure a seamless experience and can expound on any matters as needed, enhancing the efficiency and effectiveness of your collaboration with your virtual assistant.

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